Our 100% Turkish Cotton Towels micro cotton fluffs up the more you wash them.

Washing before first use and without fabric conditioner (which further reduces drying power) will change the texture of your towel - don't be worried - this is exactly what needs to happen to breakout the ultimate drying power of 100% Turkish Cotton.  They lose some shine (from flat pack) to become spa luxury fluffy!

Release the fluff!